Do you also often feel compelled to make money on Instagram? Do you also get the urge to monetize your Instagram handle seeing all those influencers making scores of money by flaunting lifestyle content and making fun reels? Well, while it looks like a walk in the park, it isn’t as easy as it may sound.

Instagram has transcended its role as a mere photo-sharing platform to become a powerhouse for influencers, businesses, and content creators. With its massive user base surpassing one billion monthly active users, Instagram has become a hotspot for savvy individuals who are capitalizing on the platform’s immense potential to generate income

In this article, we’ll unveil the secrets to making money on Instagram, covering everything from crafting a captivating brand identity to unlocking the power of partnerships.

Whether you’re just beginning your journey as an aspiring influencer, a small business owner looking for new revenue streams, or someone simply curious about the opportunities this platform holds, this comprehensive guide is your key to financial success.

You might also like to read: 9 Best Ways to Make Money on YouTube in 2023

Ways to Make Money on Instagram- A Complete Guide

Instagram, with its stunning visuals, billion-strong user base, and remarkable engagement rates, offers a lucrative landscape for those willing to harness its potential. It has opened doors for influencers, entrepreneurs, and creative minds alike, granting them the ability to turn their passions into profitable ventures.

But while Instagram is the canvas, the art of monetization is a craft that requires knowledge, strategy, and a touch of innovation.

Whether you’re a budding influencer, a small business owner seeking new clientele, or simply someone curious about how to make money on Instagram, this guide has something for everyone. Join us as we uncover the secrets to Instagram’s success and reveal the pathway to a prosperous online presence.

So buckle up, as this article will empower you with the knowledge and valuable insights you need to leverage Instagram’s immense potential for financial gain.

Do Instagram users get paid?

Yes, many Instagram users can and do get paid for their activities on the platform. A lot of people who wish to start their journey as an influencer are often seen questioning the legitimacy of the platform in generating income.

It’s downright possible to monetize your Instagram handle and earn money online from the comfort of your home. It’s in fact one of the most lucrative platforms for affiliate marketers and content creators to generate a steady source of income.

The platform offers free advanced tools and mediums like badges, paid online events, planned independent news products, and fan memberships to brands and influencers to help monetize their content in a much more streamlined way.

Tips and Ways to Make Money on Instagram

There are a variety of ways and methods with the help of which you can make money on Instagram and generate a steady source of income on the go. Following are some of the most popular ways to monetize your Instagram account and earn cold hard cash:

10 Top Ways to Make Money on Instagram Without Followers

Making money on Instagram without a substantial follower count can be challenging, but it’s not impossible. Here are some strategies you can consider:

  1. Micro-Influencer Marketing

If you have a smaller but highly engaged following within a specific niche, you can collaborate with brands as a micro-influencer. Brands often value genuine engagement and trustworthiness more than follower count.

  1. Affiliate Marketing

Promote products or services relevant to your niche through affiliate marketing. You’ll earn a commission on each sale or action generated through your unique affiliate links.

  1. Content Creation and Sale

Create and sell high-quality content, such as photos, videos, graphics, or pre-sets, to stock photo or video platforms.

  1. Sell Digital Products

Develop and sell digital products like ebooks, printables, online courses, or templates related to your expertise or interests.

  1. Consulting or Coaching

Offer online consulting or coaching services based on your knowledge or skills, whether it’s fitness, business, lifestyle, or any other subject.

  1. Freelance Services

Utilize your skills, such as graphic design, copywriting, web development, or social media management, to offer freelance services to individuals or businesses.

  1. Local Business Collaborations

Partner with local businesses for promotions, collaborations, or shout-outs. Local businesses may not require a massive following but might value a connection to the local community.

  1. Dropshipping or Print on Demand

Start an e-commerce store with dropshipping or print-on-demand products that don’t require you to carry inventory. Promote these products on your Instagram.

  1. Participate in Instagram Challenges

Some Instagram challenges, contests, or giveaways may offer cash prizes, products, or opportunities to win and make money without having a large following.

  1. Sponsored Posts for Local Brands

Work with local businesses that cater to your local audience and are willing to pay for posts, stories, or promotions, even if you don’t have a huge following.

In all these strategies, it’s essential to focus on the quality of your content, engage with your audience, and target a specific niche or community that aligns with your skills, interests, or expertise. Building trust and authenticity is often more important than having a large follower count when it comes to monetizing Instagram without many followers.

5 Best Ways to Make Money on Instagram with Posts

Making money on Instagram through your posts involves several strategies and opportunities. Here are some ways to monetize your Instagram posts:

  1. Sponsored Posts

Partner with brands or businesses for sponsored content. They pay you to create and share posts that promote their products or services. Ensure that these partnerships align with your niche and that you disclose the sponsored nature of the post to comply with Instagram’s advertising policies.

  1. Affiliate Marketing

Share products or services through affiliate links. You earn a commission for each sale or action generated through those links. Choose affiliate products that resonate with your audience and content.

Here is an interesting read to help you learn practical ways to make money through affiliate marketing.

  1. Offer Shout-outs

If you have a significant following, you can charge other Instagram users or businesses for shout-outs or promotions on your account.

  1. Collaborate with Influencers

Collaborate with influencers in your niche. They may pay you to feature their products or services in your posts or to co-create content.

  1. Local Business Promotions

Work with local businesses to promote their products or services through your posts. This can be especially effective if you have a local following.

Remember to maintain authenticity and transparency in your posts, disclose any paid partnerships, and focus on providing value to your audience. Building trust and rapport with your followers is key to successful monetization on Instagram.

17 Pro Tips to Grow Your Following on Instagram

Instagram has become a competitive space as more and more businesses are jumping on the bandwagon to connect to potential customers. Expanding your follower base is nonetheless crucial to make money on Instagram. Here is a list of ways with the help of which you can strive to grow the number of followers in your account organically:

  1. Consistent Posting

Regularly post high-quality, engaging content to keep your audience interested and coming back for more.

  1. Use Relevant Hashtags

Research and include popular and niche-specific hashtags to expand the reach of your posts.

  1. Engage with Your Audience

Respond to comments and engage with your followers by liking and commenting on their posts.

  1. Collaborate with Others

Partner with other users, both within and outside your niche, for shout-outs, contests, or collaborations.

  1. Utilize Stories and Live Videos

Instagram Stories and live videos are great for real-time engagement with your audience.

  1. Optimize Your Profile

Ensure your Instagram profile is complete, with a clear bio, profile picture, and contact information.

  1. Post at Optimal Times

Use Instagram analytics to determine when your audience is most active and schedule your posts accordingly.

  1. Use Instagram Ads

Invest in Instagram advertising to reach a wider, targeted audience.

  1. Post User-Generated Content

Encourage your followers to create content related to your brand or niche and repost it, giving credit.

  1. Follow and Engage with Others

Follow accounts relevant to your interests or niche and engage with their content. Some may follow you back.

  1. Run Contests and Giveaways

Organize contests and giveaways to encourage user participation and attract new followers.

  1. Consistent Theme and Aesthetic

Maintain a consistent theme, color scheme, and style for your posts to make your profile visually appealing.

  1. Use Instagram Insights

Analyze your Instagram Insights to understand what content performs best and tailor your strategy accordingly.

  1. Promote Your Instagram on Other Platforms

Cross-promote your Instagram on your other social media accounts or website.

  1. Be Authentic and Genuine

Authenticity is key. Share your story, interests, and personality to connect with your audience on a personal level.

  1. Follow Trends

Keep up with Instagram trends, challenges, and new features to stay relevant and engage with a wider audience.

  1. Engage in Niche Communities

Join and participate in niche-related communities, including using relevant hashtags or engaging with niche-specific accounts.

Remember that building a genuine and engaged following takes time, so be patient and stay committed to providing value to your audience. Avoid shortcuts like buying followers, as they often lead to inauthentic engagement and can harm your reputation on the platform


Here are some frequently asked questions that we would like to address to help ease the curiosity among readers. These FAQs will help you set off on your journey towards content creation and monetize your Instagram handle in the best of ways.

How many followers do you need on Instagram to make money?

A lot of monetization tools on Instagram typically require users to have at least 10K followers to earn a decent income. The number of followers you need to make money on Instagram can vary widely, and there is no specific follower count that guarantees income.

The ability to make money on Instagram is influenced by several factors beyond just the number of followers. A highly engaged and loyal following is often more valuable than a large, inactive one. Depending on your niche, even a few thousand engaged followers can be attractive to brands and businesses.

If your content aligns with a specific niche that appeals to brands or sponsors, you may start earning with a smaller following. Micro-influencers with as few as 5,000 to 10,000 followers can work with brands.

It’s worth noting that while some individuals with as few as 1,000 to 10,000 followers can begin making money, others may need tens of thousands or even hundreds of thousands of followers to secure substantial income.

The type of monetization strategy you pursue, such as sponsored posts, affiliate marketing, or selling products, also plays a role in determining how many followers you need to make money. Building a strong and authentic presence on Instagram should be a priority, and the opportunity to monetize will often follow as your influence and reach grow.

How much money can you make on Instagram?

Usually, the number of followers on your Instagram account determines the amount of money you can earn. For example, if you wish to make money on Instagram as an influencer, you would need to have a minimum of 1k followers.

The amount of money you can make on Instagram varies widely and depends on multiple factors, including your niche, follower count, engagement rate, the type of monetization strategies you employ, and your negotiating skills. Some Instagram users make a modest income, while others generate substantial revenue

Influencers with a substantial following and high engagement rates can charge anywhere from a few hundred dollars to several thousand dollars per sponsored post. Influencers with millions of followers can command even higher fees.

Another crucial factor that determines the amount of money an influencer can make is the engagement metrics. You can divide the number of likes and comments on your post by the total number of followers on your account.

This will provide you with an engagement rate. It’s recommended to have at least a 3% engagement rate on your posts when asking brands and businesses for sponsorship. Influencers will high engagement rates tend to make more money through brand partnerships and sponsored posts.

Put effort into creating a follower base who actively engage in your posts as businesses award sponsorships to influencers who have a highly engaged audience.

It’s important to note that Instagram earnings are not guaranteed and can be inconsistent. The platform is competitive, and success often requires ongoing effort, creativity, and adaptability. Building and maintaining a genuine and engaged follower base is crucial for sustainable income.

Remember that the specific amount you can make on Instagram depends on the unique combination of factors that apply to your account. The potential for income increases as your following and influence grow, but it also relies on your ability to provide value to your audience and collaborate effectively with brands or partners.

How much do Nano influencers make on Instagram?

Nano influencers, who typically have follower counts ranging from 1,000 to 10,000, generally make an average of $10 to $100 per sponsored post on Instagram. Their smaller but highly engaged and loyal follower base is attractive to businesses seeking authentic and niche-specific promotion.

Nano influencers often receive compensation in the form of free products, services, or monetary payment, with earnings varying based on factors like niche, engagement rates, and the specific brand or campaign.

While they may not make as much as macro or mega influencers, nano influencers often enjoy higher engagement rates and can establish trust and credibility with their audience, making them valuable partners for brands seeking a more targeted reach.

How much money do micro-influencers make on Instagram?

Micro-influencers, typically with follower counts between 10,000 and 100,000, can earn an average of $50 to $500 per sponsored post on Instagram. Their moderate-sized, engaged audience is appealing to brands aiming for more targeted marketing efforts.

Earnings can vary based on factors like niche, engagement rates, and the nature of the collaboration, such as a one-time sponsored post, a series of posts, or long-term partnerships. Micro-influencers often receive both monetary compensation and product perks for their promotion efforts, making it a viable source of income for many in this category.

How much money do macro influencers make on Instagram?

Macro influencers have 500,000 to 1,000,000 followers. They can charge anywhere between $5000 to $10,000 per post considering their huge follower base and high engagement rate.

The income of macro influencers on Instagram varies widely but typically ranges from a few hundred to several thousand dollars per sponsored post. Their earnings depend on factors such as their follower count, engagement rate, niche, and negotiation skills.

Many macro influencers also secure long-term brand partnerships, affiliate marketing commissions, appearance fees, product endorsements, and merchandise sales, further boosting their income. While these figures offer a general idea, it’s crucial to consider individual circumstances, location, and evolving platform policies when determining how much money a user can make on Instagram.

How much money do Mega Influencers make on Instagram?

Mega influencers on Instagram, often with follower counts in the millions, can earn substantial incomes. They typically make tens of thousands to hundreds of thousands of dollars per sponsored post, and they may negotiate even more lucrative brand deals, partnerships, and endorsements.

Examples of mega influencers include Kim Kardashian, who can reportedly earn around $300,000 to $500,000 or more per sponsored post, and Cristiano Ronaldo, whose earnings from Instagram endorsements are in the multi-million dollar range due to his massive global following.

How Do Influencers Make Money on Instagram?

Influencers make money on Instagram through various strategies and monetization opportunities including sponsored posts, affiliate marketing, product endorsements, brand collaborations, selling products, social media advertising, and other content monetization tools that Meta has recently developed.

How Many Views on Reels Are Needed to Get Paid?

The number of views you need to make money on Instagram Reels varies and depends on your monetization strategy. Instagram Reels doesn’t have a direct revenue-sharing program like YouTube’s AdSense, where you earn money based on the number of ad views. Instead, you have to explore different monetization methods.

Instagram has recently launched a Reels Bonus Program which pays users for making reels. The program is currently available for audiences in the USA only and is an invite-only program. With this program, users who get more than 1000 views on their reels over a period of 30 days get paid with a certain fixed amount.


In conclusion, Instagram offers a dynamic platform where individuals, influencers, and entrepreneurs can transform their creative passions into profitable ventures. Whether through sponsored posts, affiliate marketing, product sales, or other innovative strategies, the possibilities to make money on Instagram are vast and continually evolving.

By combining dedication, authenticity, and a keen understanding of their audience, users can unlock the full potential of this social media giant, turning their posts into a source of income while sharing their unique stories, expertise, and creativity with the world.

Also read: Best 10 Watch and Earn Apps: Get Paid For Watching Videos Online!


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